Did you know that the laundry detergent you may be using could contain little-known chemicals called optical brighteners? According to scientific research, these can cause allergic reactions, are toxic to small fish and other aquatic life, and can pollute your waterways.

When ultraviolet light hits optical brighteners coating your clothing, the brighteners convert UV rays into visible light to create an optical illusion. This tricks the eye into thinking the clothing is whiter and brighter, and therefore cleaner than it really is.

So how can you avoid these optical brighteners? Seventh Generation makes it easy because their laundry detergents are not only free of optical brighteners, but they´re also non-toxic . In addition, because Seventh Generation liquid laundry detergents are both hypo-allergenic and biodegradable, you can rest easy knowing you made a considerate choice for your family and the environment.

When washed in a conventional laundry detergent that contains optical brighteners, clothes appear to glow under a black light. When you use Seventh Generation liquid laundry products, you won´t see the same glow on your clothing.

These are 2 identical organic cotton shirts. One was washed using a  conventional laundry detergent that contains optical brighteners and the other in Seventh Generation laundry detergent which does not use optical brighteners.  Check out the results!

For more information about Seventh Generation laundry products, be sure to visit  Seventh Generation.You can also print a coupon here for $1 off Seventh Generation Laundry Products.

Giveaway:

Prize: One winner will win (1) 50 oz. Seventh Generation Natural Laundry Detergent, (1) 40 oz. Seventh Generation Natural Fabric Softener and (1) box of Seventh Generation Natural Fabric Softener Sheets.

This giveaway ends 11/13/10 at 11:59 pm.

This giveaway is open to US only.

How to enter this giveaway:

*Please leave a separate comment for each entry*

Earn 1 Entry: Tell me what laundry detergent you currently use (This is required for your entries to count)

Extra Entries:

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This giveaway is provided by My Blog Spark and Seventh Generation. No monetary compensation was offered or accepted for this post.